The chasm between PC and mobile device user experience has been steadily closing for years. In 2013, mobile share of organic search engine visits made up 16.2% of worldwide traffic; in 2019, 52.2% of traffic came from mobile phones. Mobile devices’ processing power has rocketed to powerful new levels, allowing multitasking between apps and high-bandwidth streaming. Mobile displays have grown crisper and, in many cases, bigger. To keep pace, PCs are becoming more and more like mobile devices. They’ve grown lighter, smaller and more portable, while adding touchscreens and detachable keyboards. The falling boundries between the two means enterprises are rethinking their managed mobility services (MMS) strategy.
So, what’s driving the diminishing gap?
Customers are demanding devices that are easy to use and intuitive. Although there’s been decades of advancement and innovation in terms of graphical user interfaces, PCs often remain confusing and complex, with a steep learning curve for non-digital natives. While more powerful software with complex functionality will continue to exist for highly technical users, the rise of the iPad and iPhone prove that there’s huge demand for such simplicity.
Perhaps the most obvious benefit of making desktops work more like phones is unity between all your devices. With a similar operating system on all your gadgets, syncing apps, contacts and calendars between them all becomes effortless. This is critical as more organizations move to a mobile workforce and adopt a bring-your-own-device (BYOD) strategy.
A recent announcement is an even more telling sign that the line between PCs and mobile devices is getting blurrier. Microsoft will now allow Windows 10 users with supported Samsung devices to stream Android apps on their PC. This new versatility and expanded audience are expected to create a greater demand for Android apps.
Microsoft isn’t the only power player seeking to break down the barriers between PC and mobile. Apple is also making moves to refine Mac Catalyst for the newest release of MacOS, Big Sur. This will ease the process for developers to design and optimize iPad apps to be run natively on Macs. It will also give developers a larger marketplace in which to sell their products.
This shift isn’t just good news for developers. It’s good for users, too. Upcoming changes in MacOS Big Sur will bring the Mac user experience design closer in line with concepts familiar to users of iOS mobile devices. Think rounded, iOS-app-like iconography, a new iOS-style Control Center, and the rounded style of application windows.
The tremendous installed base of both iOS and Android makes it unsurprising Apple and Microsoft both are looking to capitalize by offering familiarity to those same users. Users gain a more comfortable desktop experience, and Microsoft and Apple push people further into their ecosystems.
The Enterprise Response
It’s clear manufacturers are looking to the mobile industry to deliver more accessible user experiences. Enterprises are considering managed mobility services in a similar way. Organizations are expanding the concepts of how they manage smartphones and tablets today to their wider array of IT assets for a more seamless user experience. Many enterprises no longer have a separate PC group. Instead, they’re creating mobile-first endpoint groups.
User experience is only as good as the enterprise makes it so management of all the disparate endpoints is crucial. Effective management requires even more advanced capabilities to keep up with the ever-changing mobile landscape. Working remotely has become the norm, which means users are relying on a range of devices and apps like never before.
On top of managing laptops, desktops, smartphones, tablets, wearables and Internet of Things (IoT) devices, enterprise IT and security leaders must oversee applications, documents, content, data and user access and identity. Having vastly more stay-at-home workers, combined with curtailed IT budgets, will accelerate the trend of having a single management interface for mobile, PC, and other devices. Welcome to the future of Managed Mobility Services (MMS) and Unified Endpoint Management (UEM).
Managed Mobility Service On Point
Tangoe has been at the forefront of the shifting mobility landscape and we continue to invest in product enhancements to support this rapid expansion. Smartphones remain the No. 1 managed mobile asset in our platform. They now account for approximately 65% of the mobile devices managed across all our customers. This is because enterprises continue to capitalize on the management of mobility as a unifying template for adding and managing IT assets moving forward.
MMS and UEM are designed with the end user experience in mind. However, you need expertise to successfully implement a solution that is appropriate for your business needs and is cost effective. Tangoe’s MMS application covers everything mobile: asset and invoice management; strategy development; enterprise integrations; sourcing, logistics, procurement, and deployment support; provisioning and configuration; and expense management. Our UEM integration provides dedicated engineering and administrator resources to design, implement, and administer UEM systems.
Our solution goes a step further by harnessing artificial intelligence (AI) integrations to deliver deep insights and contextual analytics. This provides your IT teams with recommendations on industry policies and malicious threats to your environment — and even beneficial information to make the enterprise more productive.
All of this allows you to keep your data secure and give your employees access to the applications they need across your IT asset landscape. In the long run, mobility offers an opportunity to provide more flexible workstyles that can be used to attract and retain talent. There’s no better user experience then letting your mobile users work the way they want, on whatever devices they want — securely.