In recent years, enterprise mobility has grown not only more valuable but also more complex in virtually every industry. Many organizations struggle to manage corporate mobile technology, due to limited resources and unintegrated data sources. However, an effectively managed enterprise mobility program helps businesses accomplish major objectives:
- Create competitive advantages
- Discover new audiences
- Launch new products and services
In 2018, Tangoe published an e-book about new enterprise mobility management trends and predictions for the future. Read through the summary here, or download the full version.
Three Enterprise Mobility Management Trends
Corporate Liable Mobility Programs Make a Comeback
In 2018, more enterprises sought Corporate Liable (CL) mobility programs instead of Bring Your Own Device (BYOD). While every organization is unique, there are two primary reasons companies decided against BYOD: 1) unimpressive cost savings and 2) program security risks.
While BYOD saves money on device procurement and monthly service charges (when managed well), it also presents challenges related to employee accountability, limited IT team resources, security issues, and potential lawsuits concerning device data ownership.
Digital Transformation Presents Many Difficulties
According to Forrester research, “More than 50% of digital transformation efforts stalled in 2018.” While there wasn’t a dominant reason, enterprise mobility management played a role:
- Many organizations had too much technical debt and too little data governance.
- Some organizations invested in the wrong back-office technologies, due to leadership team misalignment or a heavy focus on short-term performance.
- Some businesses failed to adopt AI-driven solutions and other advanced mobile technologies, due to insufficient data architecture.
Customer Experiences Frequently Fall Flat
In 2018, global customer experience (CX) levels remained relatively static for the third straight year. This exposes a growing gap between enterprise organizations’ goals and customer loyalty or brand engagement.
Many CX professionals believe their organizations do not prioritize improving customer interactions because there’s little understanding of the resulting ROI. Why? Siloed enterprise workflows and data make it difficult to develop a good CX strategy and measure its results. Additionally, some organizations fall into a find-fix approach that doesn’t feel personal to consumers. (Forrester)
Predictions: The Future of Enterprise Mobility
As businesses continue to implement digital transformation initiatives, the future will bring significant changes and opportunities in the enterprise mobility environment. Innovators hoping to take advantage of these trends will need to adopt a mindset of continuous change and be amenable to using never-before-seen strategies.
While mobile technology will grow and evolve in unexpected ways, we predict the most change in five key areas in 2019 and beyond:
- Advanced technologies
- Digital transformation-driven business
- The evolution of IT
For years, enterprise mobility management teams and device manufacturers have desired increased access security. Going forward, we expect facial security scans to start including contours and head shape so it’s harder for hackers to trick the technology. Additionally, biometrics is likely to advance to identify unique traits like tone of voice, movement style, or typing patterns. Finally, Zero Trust cybersecurity will quickly become more popular.
Learn more about these technologies in the e-book.
Here are trend and prediction highlights from the e-book:
- Global enterprises are starting to incorporate AI into cloud environments, creating deep learning libraries to automate time- and labor-intensive consumer engagements. However, don’t expect to see widespread AI implementation anytime soon, as these projects are difficult to pull off.
- Expect organizations to improve enterprise mobility solutions for data governance so they can expand AI pilot programs to better understand this technology’s business impact.
- Companies are discovering that purely public, private, or data center–based cloud networks aren’t optimal for data management. Effective enterprise mobility management requires a mix of all three. Enter connected cloud, otherwise known as multicloud.
- As the Internet of Things (IoT) grows more popular in the enterprise space, organizations will invest more than ever in edge computing solutions to process analytics in real time and get a competitive edge in understanding consumer habits.
- Natural Language Processing (NLP) will transform service-oriented industries, creating opportunities for a variety of human labor-free services and processes.
Businesses and wireless carriers have begun their transition to 5G. Those on the forefront of these initiatives will leverage network slicing for speciﬁc devices to accelerate data transmission speeds, ensure reliable connectivity, and create new service offerings going forward. Thus, carriers will need to re-engineer signaling protocols, which could pose security concerns. Enterprises can expect 5G’s deployment to be much more rapid than previous generations, although Apple-heavy mobility programs won’t be able to capitalize until 2020 at the earliest.
Digital Transformation-Driven Business
Data will only become more important for accelerating digital transformation. Without a cutting-edge managed mobility services platform, many companies are likely to make ineffective decisions about products, services, employees, and overall mobility strategy.
Expect enterprises to make significant improvements to their data processing technologies and machine learning initiatives. These improvements will extend to data privacy and security in a post-General Data Protection Regulation (GDPR) environment.
The responsibility of leading digital transformation efforts may fall more on executives instead of IT, marketing, or HR departments. Executives will need to either drive innovation themselves or find the expertise required to do so. Digital transformation needs a business environment and culture that recognizes the importance of mobile technology, so expect several organizations to roll out employee training/re-skilling programs that enhance workforce agility, flexibility, and trust.
The Evolution of IT
Enterprise mobility-focused IT leaders and executives are always seeking management solutions that increase efficiency and the scalability of technology to meet business needs. So expect to see an increase in the number of businesses leveraging the as-a-Service industry for global solutions.
Rather than contracting an inflexible package of managed mobility services, companies will increasingly be able to pick and choose specific capabilities that align with organizational objectives. To take advantage of this à la carte model, IT budgets will expand to accommodate these new services.
Read the e-book to learn more about these predictions.
Ensuring Success with Enterprise Mobility Solutions
As more customers expect technology-driven solutions that deliver exceptional value, effective enterprise mobility management will only grow more valuable. If companies can successfully prepare themselves for the predictions outlined in our e-book and this summary, they will be well-positioned to align mobile technology with organization-wide strategies and earn an undeniably positive ROI.
If you’re looking for a global managed mobility services (MMS) provider that understands enterprise-specific IT challenges, check out Tangoe’s MMS solution, part of the Tangoe One platform. And reach out to us to discuss your business goals.