In the not-too-distant past, when devices were fewer and technology simpler, wireless mobility management was reasonably easy to grasp. Fast-forward to today’s business technology landscape, with an ever-growing array of devices and mobile functionality, and it can feel like you need a translator to participate in the conversation around mobile tech. Rapid industry changes and leading-edge use cases only add to a list of acronyms that can leave your head spinning.
We’ve written this post as a mobility management Rosetta Stone, of sorts. Here’s a list of ten wireless mobility management abbreviations you’re sure to see in 2021 and beyond:
#1: BI – Business Intelligence
BI is a technology-driven process for analyzing data and presenting actionable insights to corporate executives, business managers, and end-users alike. The idea is for businesses to leverage insight by tracking data trends over time, empowering them to make more informed and impactful decisions.
The positive effects of BI are already apparent. Today, 85% of business leaders believe that practical data usage will dramatically change how they do business. In the future, one of BI’s main mobile technology priorities will be incorporating carrier usage data into program analytics.
#2: CX – Customer Experience
CX is the product of interactions between an organization and its customers at every stage in their buying journey, from marketing to customer service and everything in between. Put simply, it’s the average of every interaction between your customers and your brand.
As enterprises undergo digital transformation to influence CX, look for it to play an increasingly important role in determining which technologies and strategies gain widespread adoption in wireless mobility management.
By 2020, CX is predicted to overtake price and product as the most significant brand differentiator. That’s because 86% of buyers will pay more for a product or service if they get a better experience. If you’re not already thinking about CX, your enterprise needs to consider personalizing customer interactions through mobile technology.
#3: IoT – Internet of Things
IoT describes the network of devices embedded with sensors and other technologies that enable them to exchange data with other devices and systems via the internet. In this case, “devices” could be anything from a smart lightbulb to a self-driving car. IoT devices constantly send and receive data across networks with little to no manual interaction, allowing new types of data to be captured, stored, and analyzed.
While this technology has been on the wireless mobility management radar for years, adoption is primed to explode in the coming years. Expect to see these efforts become increasingly integral to enterprise analytics and BI. Without a strategic IoT plan in place, enterprises won’t remain competitive for long.
#4: MaaS – Mobility as a Service
MaaS is an emerging type of service that enables users to identify, procure, and pay for multiple types of mobility services from a single platform. In other words, it’s a software-based solution that allows companies to purchase carrier network access, mobile application platform capabilities, policy compliance enforcement, asset management features, and program reporting/analytics on a per-month, per-user basis from a single vendor.
As carriers look to decouple device procurement and network service tasks, wireless mobility managers will seek comprehensive solutions that satisfy all end-user needs under a single, simplified monthly per-user charge.
#5: MADP – Mobile Application Development Platform
A MADP is wireless mobility management software that allows businesses to build, test, and deploy mobile applications quickly. Thanks to MADPs, it’s not uncommon for an organization to build an app from scratch in just a few days rather than a few months.
This technology doesn’t just speed up mobile app development—it also aims to improve user experience and functionality. MADP-created apps will soon enable new forms of mobile connectivity and incorporate location-based features currently limited to the consumer space.
#6: MMP – Mobility Management Platform
An MMP is a software-first solution that empowers enterprises to centralize, understand, and control their wireless mobility management program data and tasks. As traditional enterprise technologies converge with wireless mobility management, configurable single-platform solutions are the next logical step in mobile technology’s evolution.
Mobile development has accelerated so rapidly that many enterprise Telecom Expense Management (TEM) and Managed Mobility Services (MMS) solutions aren’t yet equipped to handle future-facing technology like Cloud and IoT services.
#7: MVNO – Mobile Virtual Network Operator
An MVNO is a wireless communication services provider that doesn’t own wireless network infrastructure, but instead licenses it as a network operator to provide connectivity services to its customers.
Carrier-agnostic MaaS providers that bundle network connectivity with a software platform and ancillary services will only grow in popularity because of their ability to more thoroughly and cost-effectively satisfy specific wireless mobility management needs.
#8: RMAD – Rapid Mobile Application Development
RMAD is the process of creating mobile applications using code-free programming tools to speed up the development process. RMAD enables organizations to rapidly build and deploy enterprise apps that address specific pain points.
By harnessing the potential of RMAD, teams can create, develop, test, and implement code-free apps. A combination of RMAD and MADP is already providing digitally-focused enterprises with a fast and relatively inexpensive solution to most mobile workforce-related app challenges.
#9: UEM – Unified Endpoint Management
UEM is a set of software-driven wireless mobility management practices that ensure program and policy compliance. UEM software manages mobile devices, applications, content, risks, and security while keeping mobile technology data, services, and usage information safe.
UEM is not new, but the UEM industry will look and feel different very soon. Robust offerings will compete with cheaper, more specialized products and services, granting greater overall flexibility to wireless mobility management asset and data management, security, and optimization.
#10: WYOD – Wear Your Own Device
Like BYOD, a WYOD wireless mobility management program allows employees to use personal wearable devices for enterprise tasks and functions.
The early data on WYOD is encouraging: employees already using wearable devices at work are 8.5% more productive and 3.5% more satisfied. That’s why 94% of all businesses currently have or plan to implement a WYOD program soon.