Ever find yourself chasing content marketing fads?
One week, infographics are all the rage. Then you look up, and you’re left behind if you aren’t doing video.
Then you have to figure out what to do with classic mediums such as blogs posts and ebooks.
But what if there’s no clear answer for which type of content is most effective? What if it can be any or all of them?
I’ve talked to hundreds of B2B marketing executives, and I asked them to tell me the type of content that has been most successful for their brand.