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Mobility Learned a Few Things from Cloud… and Enterprises are Winning


If you think every term that ends in “aaS,” refers to a cloud-based service, think again. Mobility as a Service, or MaaS, has emerged as a game-changing, all-in-one monthly mobility offering—but it has little to do with cloud.

MaaS offerings do have similarities to their cloud-based counterparts, however. The nature of subscription cloud-based services has already led to a shift in how IT makes technology buying decisions and the change to device subsidy models further fuels this trend. Companies are budgeting more for operational expense (OPEX), including mobile, cloud, professional services, and managed services to relieve overburdened IT teams.

Businesses have come to expect that anything with the suffix “aaS” will bring agility, up-to-date features, cost savings, and predicable pricing. In addition, an “as-a-service” model offers technical expertise that can free up IT teams as they are asked to take on a greater strategic role within the enterprise.

Adopting Mobility as a Service

Fierce competition, dynamic growth, and speed of innovation of the mobile industry drive constant change for enterprise IT. A MaaS provider removes the burden of management from IT departments to provide users with greater service and support, and a lower total cost of ownership across devices, services, and carrier airtime. Here’s how:

  • There are many enterprise carrier plans out there, but choosing the plan that best fits the needs of your business and end-users is no easy feat. If you do this right, there are potential cost savings across the board. If you do this wrong, you risk losing precious time and resources as your IT teams get bogged down with procurement, monitoring, tracking and negotiating.
  • Almost quarterly, new devices with new features are coming to market. We can predict adoption behavior as a result of our device recycling program and we see that our customers are turning in higher value devices sooner. Users want the latest and greatest and MaaS makes this a logistical reality, not a procedural nightmare. Consequently, new devices mean new technology for IT teams to master in order to continue providing the best end-user support.
  • Leave bulk buying to the service provider. Carriers and device manufactures are partnering with Tangoe to offer our customers more value from discounted plans and devices. Our industry leading Managed Mobility Services immediately translate into a substantial ROI.

Welcome, Google

Google. Yes, Google was the first partner announced at the launch of Tangoe’s MaaS program. As a channel to sell the Nexus 5X and Nexus 6P directly to the enterprise, Google’s partnership gives Tangoe the ability to offer these devices at an enticing price. MaaS customers can order these devices with carrier airtime, Managed Mobility Services, and support. Users will receive the device (less the large upfront investment) pre-loaded with apps and security features so the device is ready to go out of the box.

Enterprises will pay predicable monthly costs and gain increased visibility into their mobile spending, while offering their end-users 24/7 support. This removes a stack of resource-heavy tasks from IT’s plate.

We’re continuing enhance the MaaS program to create greater opportunities for enterprises to simplify and control their mobility landscape. Tangoe calls this Mobility-as-a-Service, but customers just might start calling it Winning-as-a-Service.