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The Future of MMS: Four Mobile Technology Trends


Since we’ve recently discussed how Managed Mobility Services (MMS) providers help global organizations experience technology management success and what qualities today’s solutions need to provide, it’s about time we took a look at this industry’s future.

As mobile technologies grow more advanced and MMS vendors expand their range and scope of services to overcome new business challenges, enterprise mobility efforts will be forced to change.

Specifically, the four primary trends that followas identified by Gartner’s latest Magic Quadrant for MMS report—will create urgency and a need for managed mobility to evolve beyond today’s capabilities. Let’s explore each one in-depth and find out why…

Automation Inspires Innovation

While every mobile technology management program is far from created equal, the last several years have experienced the convergence of one pervasive global IT development initiative: automation. Today, several MMS providers are investing in innovations like bots, virtual assistance, and self-service tools to offer customers more efficient, convenient, and satisfying enterprise solutions.

As organizations demand increasingly specialized and customized user support options, MMS partners are implementing automation to make their offerings more vertical- and channel-specific. By doing so, these third-party tech vendors can drive increased solution adoption and ease of use across the marketplace—not to mention increased customer savings and ROI, too.

For many MMS providers, automation has greatly reduced internal labor costs and overhead, leading to new customer service choices like 24/7 help desk availability, support alternatives beyond basic service desk calls, and “all you can use” rates that don’t limit user populations to a specific monthly consumption rate. Going forward, these no-touch technologies will continue to create enterprise advantages that are tailored to specific business contexts and needs.

A Variety of Provider Pricing Options

Like many other industries, traditional business has become anything but in the current MMS environment. After years of vendor competition across pricing structures, customer bid documents, and provider pricing submissions, it appears the industry’s range of available pricing elements is significantly widening.

As a result, pricing is becoming more detailed and granular than ever. As enterprise mobility efforts demand increasingly relevant services to manage mobile technology, being able to demonstrate ever-increasing value is rapidly becoming a provider requirement for maintaining successful customer relationships.

At the same time, global providers are also simplifying pricing structures to eliminate complexity and confusion from one region to the next. Expect third-party tech partners to continue this trend by bundling product and services portfolios for increased customer value perception and market attractiveness moving forward.

No Such Thing as a One-Solution-Fits-All Approach

As mobile technology expands and evolves, enterprises of all sizes are finding it increasingly difficult to handle advanced IT administration and operation tasks by themselves. Sooner rather than later, many organizations will find it virtually impossible to manage and secure mobile programs across today’s complex global estate without expert help.

Unfortunately, the potential for enterprise confusion only increases when attempting to identify an ideal solution.  Since the current MMS market lacks one clear-cut provider type that fares significantly better than others, businesses are often left to sift through hundreds of system integrator, carrier, legacy TEM company, value-added reseller, device manufacturer, and pure-play MMS vendor offerings to find what works best.

In the future, anticipate many of these providers to create more consistent, structured product and services portfolios that clearly portray the value these solutions bring to mobile technology outsourcing and device lifecycle management initiatives.

Buyer Objectives, Behavior, and Satisfaction

While no two MMS providers are driven by the same motivations, these vendors are finding it necessary to align themselves with an overarching ambition to ensure enterprise mobile estates can be effectively managed from a commercial and operational standpoint.

Today, more and more organizations view managed mobility as a business priority that requires MMS integration to create a unified workplace strategy. The MMS partners that can consistently deliver satisfying results that achieve business goals and objectives regardless of vertical or program management style will be the most likely to succeed.

After all, less than one-quarter of MMS buyers feel comfortable sourcing their technology management contract back to a current provider due in large part to poor overall commitments to customer satisfaction. More than one-quarter would rather bring mobile technology management back in-house, and almost one-fifth plan to recompete their current MMS contract to an entirely new partner for these reasons.

To ensure success moving forward, your enterprise needs an industry-leading MMS partner that adapts and grows with your unique business needs—not because of them. Download your complimentary copy of Gartner’s Magic Quadrant for MMS report to learn how Tangoe Mobile can help you reduce costs, increase productivity, and deliver predictable, repeatable, and satisfying MMS results.