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Conquering Mobility: How Understanding the Mobile Lifecycle is Key to Effective Management


Most enterprises by now have some sort of a mobile policy or strategy in place, but surprisingly these attempts at managing mobility most often prove inadequate. This is a serious issue with billions of dollars at stake. In fact, according to Apple, their enterprise-related sales alone were worth $25 billion in revenue from the middle of 2014 to the middle of 2015, not counting BYOD devices. Enterprises might say that they have a mobile solution that meets their needs, but would they even be able to tell you if it is successful or not? Without having a battle-tested MMS (Managed Mobility Services) solution in place, it is nearly impossible to truly measure the success of your mobile program.

A comprehensive mobile strategy is complex and requires efficient technology and expertise to implement. Most importantly, it must address the complete mobile lifecycle. This means accounting for all stages; from ordering and configuring an employee device to retiring and recycling the device–all while driving cost reduction, employee productivity, and innovation. All stages of the lifecycle are equally important for different reasons, and must be addressed effectively.

The first step in a successful managed mobility program is to PLAN properly. This means assessing the mobile infrastructure of the enterprise so you understand the current environment. Then, and only then, can you build out each phase of the lifecycle, making sure it is scalable and adaptable while supporting and promoting your corporate strategy and vision.

The ACTIVATE stage of the lifecycle addresses the need for formalized processes and technologies that support the on-boarding of the mobile strategy. Activating is no longer limited to simply procuring a device for an end user and pressing “power.”

It can’t stop there however; as mobile devices are procured it is absolutely necessary to properly TRACK the mobile assets with an inventory that is automatically managed and kept current in real time as the devices are procured, upgraded, disconnected, and reassigned.

And even with the proper mobile asset tracking capabilities, IT administrators need the ability to control, manage, and SECURE the data and applications that employees are using on these mobile devices. Enterprises must be able to monitor and facilitate thousands of mobile devices and applications regardless of type, carrier, or operating system.

And if that wasn’t enough, enterprises expect IT administrators to address the EXPENSE of mobility and monitor costs while simultaneously delivering mobile services to the end users. This is achieved by managing the associated expenses, usage, rates, and contracts.  IT teams are routinely asked to do more while they watch their budgets and resource pools shrink.

What good is arming your employees with multifaceted mobile devices if they don’t work properly or if these employees have nowhere to go for SUPPORT? Or what if there is a help desk in place within the Enterprise, but it is not adequately staffed? In order for the end user to stay efficient and productive, it is imperative that the Help Desk be available to provide on-going support for the entire mobile fleet, from device level trouble shooting and hardware servicing to enterprise wide support. 

The final stage of the mobile lifecycle, RETIRE, is where we see the end-of life recycling, refurbish, repair, and replacement of mobile devices which offers various service options. This is where the mobile lifecycle ends and begins again. It’s a never ending progression and may appear overwhelming and virtually impossible to control. But the right MMS solution that tackles each stage of the lifecycle can bring succinct order to vast mobile chaos.