In the world of business, if you don’t benchmark yourself, how will you know where you stack up against the competition? And when it comes to enterprise mobility management, the competition is fierce; it’s either benchmark your business or end up warming the bench.
Businesses can’t shy away from knowing where they stand in comparison to their peers or they risk falling behind the competition. And with research firm Juniper recently finding that a third of all personal mobile devices will be in enterprises by 2018, the need to manage the BYOD trend is only increasing. Smart businesses will look to peer analysis and benchmarking to see how their current state of mobility measures up within the broader market, as well as with direct competitors.
So, how should businesses examine mobility management processes? It’s a two-part procedure of peer analysis and, you guessed it, benchmarking. Within each focus area, organizations should follow three key performance indicators:
- Consistency: measurement of cost per user and average consumption by service type over time
- Industry Specifics: cost per location and consumption per billable resource specific to the industry and organization
- Adaptability: changes in the industry and technology in the mobile environment, such as 3G vs. 4G
Once a business has measured the above key performance indicators, it is time to match those metrics against the desired business objective. The information gathered from these measurements then needs to be evaluated in the context of business necessities and the enterprises’ perspective on mobility. For example, a business with a large number of roaming employees will likely not have the same objective as a company with mostly on-site employees who can easily connect to Wi-Fi.
Businesses looking to stay ahead of the competition when it comes to enterprise mobility management should have a clear understanding of priorities, work from broad data sets within context, develop consistent measurement, and most importantly, be flexible. The mobile landscape is always changing and businesses must be able to pivot when the norm is disrupted. Examining where you stand against the competition can be empowering, and more importantly, it ensures that your business is a star player instead of a benchwarmer.
Make sure to check out our page on mobile peer benchmarking to see how you and your organization can get ahead of the competition: The Value in Mobile Peer Benchmarking.