The Convergence of Mobile and Social
Employees have reached a level of connectivity that would have been inconceivable just a few years ago. To remain social, optimized, and mobile, people need a collaboration tool that keeps them connected through the wired wilderness of communication options. With workers distributed across diverse time-zones and schedules, connecting efficiently can prove a challenge at all levels of business. However, with the emergence of consumerized IT, employees are now driving communication and connectivity within the connected enterprise, as they continue to actively search for a way to exchange information that incorporates flexibility, productivity, and security.
As mobile and social continue to converge, we are witnessing a magnitude of communication methods and techniques. In the early days of social media, most connected people embraced these shared tools from their desktop computers. Back in the day, I was a big user of AOL Instant Messenger and felt that its tools and functionality opened up a whole new world of connectivity and information. These days, we increasingly access social networks and instant messaging from our smartphones, and we witness how this social aspect of communication has grown beyond anyone’s predictions and has become a key part of our daily lives—both personal and professional. We can connect with anyone, anywhere, at any time!
Users Cultivate Community
Today social communication and mobility are inextricably linked, and smart employees and enterprises strive to use this convergence to their advantage. In our personal lives, we spend time updating others on where we are, what we’re working on, and even what we are thinking. Bringing this caliber of social interaction to the enterprise can prove exceptionally beneficial on both professional and personal levels. However, enterprises have historically struggled to harness this thriving social energy for constructive and meaningful purposes in a way that adapts to how people want to communicate. To accomplish this, enterprises need an app that enriches and empowers the convergence of mobile and social, while giving users productivity tools running on secure channels.