Mobile (or wireless) rate plan optimizations are a critical function in ensuring that your organization fully leverages its mobile contracts and purchases mobile service at the lowest cost possible. Why is it so critical? Having secured market leading mobile contracts doesn’t guarantee you won’t over pay for mobile service. Market leading rates on pooled or flat rate voice plans are not working to your best advantage if they aren’t deployed properly across your mobile user community. Without periodic optimizations, you will unquestionably lose dollars that can never be recovered, and lots of them. Additionally, the continued proliferation of smartphone devices that consume multiple types of mobile services (voice, data, text messaging, etc.) has only increased the importance and complexity of mobile rate plan optimization.